Why You Should Be Posting To Facebook EVERY DAY

There are two very important reasons why you should be posting to your Facebook page every single day:

  • Trust
  • Reach

Let me explain…

Trust

When people are searching for a new business to buy products or services from, they do some research. Usually they look for 3 things:

  1. A website
  2. Online reviews
  3. Facebook Business page

I call this the “Triangle Of Trust”.

Because any of these can make or break your chances of being perceived as a trustworthy business.

  • The website should be easy to find, easy to use (on desktops and mobile devices!) and look professional;
  • Online reviews should be good (4-5 stars), recent (reviews older than 3 months are deemed irrelevant), and plentiful;
  • Facebook business pages should look professional and be updated frequently – and ideally not just being about themselves and their products – people are looking for informative and fun as well!

Reach

Did you know that Facebook is one of the most popular places people turn to when they are searching for a business like yours?

And that’s good news if your business already has a Facebook page.

But here’s the catch…

Facebook gives priority to showing the pages of businesses that have active pages. And to Facebook, an active page means a new post every day.

In other words, if you’re not posting to your Facebook page every day, your potential customers/clients/patients/members probably aren’t going to see your page when they do their search in the Facebook search box.

Posting Every Day

Not posting every day will mean a loss of income for your business.

But how do you do it when you’re busy taking care of your current and prospective customers?

Our company will keep your Facebook page current by posting informative tips and suggestions to your page every day.

So if you want potential customers to see your Facebook page instead of your competitors’ pages, just give us a call.

 

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