For many local businesses, online marketing is only part of the game. And, if you don’t have an online store, then it might seem like marketing on the web is an afterthought – something that has no relation to your sales and foot traffic.
Google is making it harder and harder to get free, organic listings at the top of the search results. So what to do? Spend a little now, to prevent spending a lot later – and reap the benefits in between with a solid ROI. Build assets!