Why You Need To Rank In The Google My Business (GMB) / Maps Listings
They are EVERYWHERE!
The Google 3-pack appears in 93% of searches with local intent!
People use them – a LOT!
46% of all searches made on Google are local searches.
89% of people search for a local business weekly – 58% even say they search at least once a day.
76% of local searches result in a phone call.
78% of local-mobile searches result in offline purchases.
One of the most important things for a local business is to have a pin in Google Maps and also have a Google My Business (GMB) listing, because this is where they are able to add their website, images, their phone number, and other vital information about their business. That helps their prospects and customers get a hold of them, book appointments, buy their products or services, and more.
If a business doesn’t have their listing claimed (and optimized), they are risking opportunities to make more money.
Improve Your SEO with Online Directories
Online directories typically have a higher page authority than other websites. This authority allows them to appear on the first page of the search engine results page (SERP), typically in one of the top spots. When a business is listed in that directory, they and their website also appear in the top spots of the SERP. This is one of the best ways online directories help improve a business’ SEO.
All directories will allow a business to place their website address somewhere within the listing. This link in the online directory will count as a vote for that website. The more votes a website has, the higher it will appear in the SERP. When businesses have multiple listings across different directories, each listing is then essentially considered a vote, because it contains the link to the business website. This can help the website appear higher in the search engines, even when the user is not looking in a directory.
How much benefit your website will get from these directory listings depends on a lot of things, and being listed on a low authority directory could actually damage your SEO efforts.
Customers are more likely to want to learn more about a business when their listing is completely filled out, there are reviews within the listing, and include fun features, such as pictures and videos, too. That will make your listing stand out better than your competitors’, and likely sway prospects to choose your business from the options available to them.
Update When Needed
You may think that once the directory listings are created, you never have to touch them again. But if a listing contains outdated information, this listing may actually work against you.
it’s important to make sure your listings are updated any time there is a major change. If the business moves, has a new phone number, or changes its website’s domain address, it’s crucial that the listings are changed to reflect that right away.
But it will also be beneficial if you update your directory listing for…
- New products and services
- New key staff members
- New opening hours
- Holiday hours
- and more…
So it would be a good idea to review your listings every four to six months. The information should be checked to ensure accuracy and reviews should be read (and replied to, if you still haven’t done so) to ensure you haven’t missed any. At this time, you can also update the listing with new photos, videos, or posts.
The time spent every several months to review and update your listing shouldn’t be very long. Without verification processes and registration forms to fill out, it will take just a fraction of the time it did to create the listing.